LILY + MIEL: NATURAL BASED SKINCARE YIELDING EFFECTIVE RESULTS
We had the privilege of sitting down with Rachelle Carson, the visionary force behind the continuously expanding skincare brand, Lily + Miel.
Our conversation delved deep into the roots and motivation behind her extraordinary line of natural-based skincare products. As we explored the brand's growth trajectory, Rachelle unveiled her ambitious vision for its future. She passionately details her ongoing commitment to research and development, emphasizing the brand's expansion to cater to a wide range of skincare needs.
Rachelle's journey as a skincare entrepreneur is nothing short of inspirational, marked by her unwavering dedication to creating products that prioritize purity, quality, and effective results.
Explore the full interview below, and enjoy a special ATA promotional code to shop Lily + Miel:
+ Cruelty free
+ Paraben free
+ Not tested on animals
+ No artificial colors
Can you tell us about the inspiration behind starting Lily + Miel and what motivated you to focus primarily on vegan products?
Our inspiration was rooted in the desire to create a skincare brand that harmoniously blended the goodness of nature with effective results. We wanted to offer products that not only catered to the well-being of our customers' skin but also aligned with their ethical values.
The decision to focus primarily on vegan products was driven by our commitment to sustainability, cruelty-free practices, and respect for all living beings. We believe that by harnessing the power of plant-based ingredients, we can achieve beauty without compromising our planet or any of its inhabitants.
Tell us about your commitment, ‘skincare without compromise,’ how do you uphold this promise to your clients?
Our commitment to "skincare without compromise" is at the core of everything we do. It means that we will never compromise on the quality, safety, and effectiveness of our products. We meticulously source natural, safe, and cruelty-free ingredients to formulate products that are not only gentle on the skin but also deliver exceptional results. Our process is carried out with the utmost care and attention to detail, ensuring that our customers receive the best possible skincare experience without any compromise.
How do you strike a balance between using natural ingredients and achieving optimal results for flawless skin?
Using natural ingredients and achieving optimal results is a top priority for us. Our team works tirelessly to research and develop formulations that harness properties of botanicals while ensuring they are effective for various skin concerns. We believe that nature has provided us with an abundance of powerful ingredients.
Can you elaborate on the research and development process that goes into creating your skincare line to ensure that each product delivers effective results?
It begins with a thorough study of botanicals and their potential benefits for the skin. Our team collaborates with a cosmetic chemist to formulate products that are not only safe but also effective. Every product undergoes testing and trials to ensure its efficacy and suitability for all skin types.
REAL PATIENT REVIEW
In the past month I have been using the LILY + MIEL skincare and their Hyaluronic Acid has literally blown me away! It also contains Vitamin C & jojoba, leaving my skin ULTRA hydrated and plumped!
REAL PATIENT REVIEW
The blue tansy oil is very hydrating!
I even used it to help with healing a few days after a I got a laser treatment.
How do you ensure transparency and communicate with your customers regarding the ingredients used in your products?
Transparency is one of our core values, and we believe in providing our customers with complete information about our products. Each product label clearly lists all the ingredients used, and we maintain an easily accessible online database that details the benefits of each ingredient.
As a founder, what is your long-term vision for the brand? Are there any upcoming products or initiatives that you are particularly excited about?
Our long-term vision for Lily + Miel is to become a global leader in ethical and sustainable skincare. We aim to continue innovating and expanding our product range while maintaining our commitment to cruelty-free and sustainable practices.
In a crowded market, what sets Lily + Miel apart from other natural skincare brands? What makes it a compelling choice for consumers?
What sets Lily + Miel apart is our unwavering dedication to skincare that reflects our customers' values and delivers exceptional results. Our commitment to being primarily vegan and always cruelty-free and using sustainable packaging resonates with conscious consumers. Our transparent communication and focus on sustainability make us a compelling choice for those seeking high-quality skincare that aligns with their ethical beliefs.
Finally, you have flawless skin! Tell us about your Lily and Miel skincare regimen and what are the must-have Lily + Miel products that everyone should incorporate in their skincare regimen?
Thank you, I appreciate the compliment! My skincare routine revolves around several key steps that I consider vital for maintaining healthy and glowing skin.
To begin, if I'm wearing makeup, I start by gently massaging my face with MELT, our makeup removing balm. This effectively removes makeup and prepares my skin for the next steps.
Next, I use CLEANSE manuka honey + oat facial cleanser, which is both gentle and nourishing. It effectively removes impurities without stripping the skin of its natural oils.
After cleansing, I apply the ROSE toner, which plays a crucial role in balancing the skin. The next step is applying a serum that suits my current skin needs. Recently, I've been using PORE, as I've been dealing with sun spots from the hot summer days.
For enhanced application and added benefits, I use our ROSE ROLLER or GUA SHA tools to gently massage the serum into my skin. These techniques not only improve absorption but also help contour and reduce inflammation.
Finally, I complete my routine by applying SLEEP manuka honey + oat sleeping mask. This mask has a calming effect on the skin and ensures I wake up feeling refreshed and rejuvenated.
By following this regimen, I've found that my skin stays healthy and nourished.
